Business, management

Innovative educational program

«MARKETING» (“FORESIGHT MARKETING”) MSc

Study levels: postgraduate

Language of instruction: English

Relevance of the program:

Foresight marketing allows to identify emerging trends in socio-economic processes, which makes it indispensable in the formation of the vision and priorities of public policy, the development process of industries and corporations. It is a comprehensive and innovative mechanism that achieves results by combining a system of methods such as Delphi, SWOT analysis, information flow analysis, expert analysis, scenario planning, Roadmapping, etc. The purpose of the program is to study brand new technologies for long-term forecasting of scientific, technological and social development and changes in the economy and society, based on expert analysis. At the same time, both representatives of the business community and leading scientists and active citizens act as experts. The use of marketing and logistics tools will allow participants in the domestic or international market to create competitive advantages.

Partners:

Foreign university partner:

• Novosibirsk State Technical University, Russian Federation, Novosibirsk;
• Altai State University, Russian Federation, Barnaul;
• Pamukkale University, Turkey, Denizli;
• Lublin University of Technology, Poland, Lublin.

Business partner:

• «KAZZINC» Ltd.;
• «BIPEK AVTO Kazakhstan» LLP.

IEP goals:

• to form special competences necessary for carrying out effective foresight studies that meet all modern requirements;
• to acquire the practical skills of the technology of scientometric and situational analysis;
• to obtain the communicative side of foresight research in marketing (conducting foresight sessions, conducting interviews and surveys of representatives of the industry, testing the results, etc.);
• to master the system of modern analytical methods of foresight research.

Competence model of IEP graduate:

Educational and information resources:

• training within the framework of the agreement on the network form of the implementation of educational programs using online courses with the National Research University «Higher School of Economics» (Moscow);
• carrying out practical classes on information analysis using SPSS Statistics program, calculations on assessing the attractiveness of investment projects using the Microsoft Project program, Vision Studio is used for designing and developing Windows and web applications, and MS SQL Server for database design;
• participation of undergraduates in academic mobility programs (Poland, Bulgaria, Turkey, etc.);
• flexible training format (automated access, the ability to choose your own trajectory, language of instruction, disciplines, etc.).

Top lecturers of IEP:

• Alena Borisova, Doctor of Economic Sciences, Novosibirsk State Technical University, Russia;
• Yelena Kolos, Doctor of Economic Sciences, D. Serikbayev East Kazakhstan state technical university;
• Alfia Zakimova, Candidate of Economic Sciences, D. Serikbayev East Kazakhstan state technical university;
• Lilia Glushkova, Candidate of Psychological Sciences, D. Serikbayev East Kazakhstan state technical university;
• Elena Gorban, Candidate of Philological Sciences, D. Serikbayev East Kazakhstan state technical university;
• Saule Smailova, PhD, D. Serikbayev East Kazakhstan state technical university;
• Mikhail Sizov, master of economics, D. Serikbayev East Kazakhstan state technical university.

Internships of students:

• Novosibirsk State Technical University, Russian Federation, Novosibirsk;
• Altai State University, Russian Federation, Barnaul;
• Pamukkale University, Turkey, Denizli;
• Lublin University of Technology, Poland, Lublin.
• «KAZZINC» Ltd.;
• «BIPEK AVTO Kazakhstan» LLP.

IEP manager: Madiyarova Elvira Sobetollaevna, Candidate of Economic Sciences, Associate professor, dean of School of Business and Entrepreneurship.